Let’s face it, user experience research is a fickle companion. On one hand, we’re able to draw upon centuries of research knowledge, from various fields, to help us understand and improve users’ experiences. On the other hand, conducting research in this industry means having to deal with unique circumstances that often make it difficult to best utilize these methods.
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A user’s experience is more than just an interaction with a product. It’s a complex phenomenon colored by personal beliefs, past experiences, established thought patterns, and the specific circumstances within which the experience takes place.
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